Interesting, don’t you think?  I’ve worked on similar projects where the marketing message displayed depended on the who was watching but this takes that to a whole new level.  The software and image recognition software I worked with only knew the demographic of who was watching not the the actual person. 

How long before we can start to tailor marketing messages by identifying you by your face?  Maybe newspapers and magazines could embed inexpensive biometric sensors on their pages so they can tailor ads to you?  Should be interesting to see where this all goes.

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