http://www.nacsonline.com/NACS/News/Daily/Pages/ND0809106.aspx

I guess it’s cool temperature wise but what about the idea?  I wonder what else you could push through the AC in a car?  Automatic antibiotics when you’re sick – so you don’t forget to take them?  Headache medicine by a push of a button?  Perfume?  Sunscreen?  Bug repellent before your hike?

In order to increase the companies social media presence – I put together a plan.  The plan involved contests, promotions, lots of interaction, a bunch of fun and of course numbers.  Here’s where it gets interesting – my boss at the time – said to me “I need you to tell me an exact number of how many more followers you are going to get in with in 5 months” – which is a typical businessman’s response  – “just the numbers kid, just the numbers.”  Here’s the rub, my bonus was based on how I did against the numbers I set BUT it was likely that the plan I proposed to get the numbers was likely to remain in limbo on my bosses desk or his bosses desk for the 5 months. 

So if you put two and two together you’ll see that I was accountable for the numbers but even after 5 re-submissions of my plan (by the want not revisions, re-submissions of the same plan) later and I still hadn’t received the go ahead to start or any feedback about my plan.

By now I guess you can guess what happen – my employee review came up and I was ask “Why didn’t you reach YOUR set objective?”, “YOU stated that YOU would increase the followers by X amount”, “That’s not something that reflects well on YOUR review”.  I stated that I submitted my plan 5 times and I had a very large email trail of my requests to proceed with my plan to gain followers but it fell on death ears.  You see I didn’t reach my stated numbers…

Side note:  When I created my required objective I brought the problem of giving set numbers without approval to use the plan that my numbers were based on – to my boss – but my boss smiled and shrugged “It’s YOUR required objective.”

Lately I’ve been reading a bunch of books about growing and selling herbs.  It’s been a fascinating learning experience.  It’s kind a cool learning about not only how to grown and harvest but how people use herbs now and in ancient days for remedies… and how many “myths” about herbs healing properties have been lab tested and confirmed.  So maybe my grandmother’s use of mustard packs on the chest – really where good for colds – they sure did clean out the sinuses from what I’ve heard

I think I’m going take a look at creating a venture that involves green.

Jurassic park, that should be easy now…  And I can see myself telling my kids (probably my kids telling their kids)  I don’t care if all your friends got DNA to grow tails your not getting one!

Not only are we able to send coupons to mobile phones we also have an entire system in place for creating value for each customer, to easily creating coupons, to tracking the effectiveness of each offer, letting customers use their mobile phone as their Rutter’s Rewards card and a lot, lot more.  In fact, I’ve only scratched the surface of what the system does and what we put into its creation – there is so much more behind the scenes…

It’s great to be on the cutting edge of innovation!

With today’s technology can’t I just carry my cell phone or suchlike?  I mean seriously can’t I use my cell phone for all of it?  What’s stopping this “technological break through“?  As if this would be even a tad bit hard, I mean really RFID or a mixture of a few technologies and wah la digital wallet.  And to make things easier maybe some battery company could build in RFID into replacement batteries or a cell phone case company could build it… or whoever.  Or if that wouldn’t work how about a wrist bracelet or ring that does it – you could build in a PIN or something for security…  Or how about a device with a programmable magnetic stripe and bar-code LED screen – then just program all your card into it and push a button or two to access whatever card you want?

Seriously someone get on this!

That being said I think I am going to “play” with Reddit.com next.  My friend Gabriel Weinberg mentioned in a tweet that advertising on Reddit work well for him so I think I might give it a try to see what happens.  And of course I’ll post a few things and see if they pick up any traction.

I’ll keep you posted.

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Lots more work to go!