Innovation, design, software & adventure
Software, Marketing and Innovation…
I know how to trigger cross-sell, up-sell, and maximize; share of spend, unit of sale, frequency of purchase and increase the life-time value of each customer relationship. I can analyze transactional data and build deep psychographic profiles at the market-segment level and down to the individual consumer which can be drawn on to produce a sizeable, measurable ROI.
I have over 15 years of business systems design, systemic management, interactive software development and marketing expertise. I strive to develop new and existing marketing channels, utilize new technologies, and focus on continuous innovation.
I love great design and I really enjoy “fun design” – I had a lot of fun creating a comic strip that ran in a weekly newspaper and creating quirky animated TV commercials.
I have an extensive understanding of using game mechanics to increase customer engagement and increased sales. I helped develop an award winning mobile app that pioneered the use of mobile coupons. I know how to develop an effective customer loyalty program that not only rewards customers but also increases sales.
I love to travel and explore our world.
Very cool site with 360 degree rotating images!
During this episode of TouchPoints TV, Troy Yohn receives the Customer Engagement Award for the Mobile Application category. Yohn shares detailed advice for retailers considering rolling out a mobile application and reveals how the merchant is optimizing engagement via mobile. Through the Rutter's mobile application, the retailer boosts loyalty by pushing notifications to shoppers based on their preferences and locations. Shoppers also can tap into their loyalty program and rewards, and play games to win points.
I have always had an enthusiasm for ethnographic items from around the world, but my passion intensified when I first walked into Bob Ibold's (aka The Mask Man) house - which felt more like a museum dedicated to masks, books, and other artifacts from across various continents. Not long after our first meeting we joined forces to begin collaborating on a book titled "Masks of the World".